The immortalized words of one George McFly.

Its the same stuff used in sun block, cosmetics, paints, toothpaste… and makes your marshmallows white!

High Density Optical Disc

Recently Announced High Density Optical Disc Technology: 1000X the Capacity of Blu-Ray.

Despite the occasional musings that the future of optical storage media seems to be dimming, there are equally occasional announcements demonstrating advancements in disc capacity, increased data density and recording technology. None, however, has commanded the rapt attention the venerable CD-R enjoyed twenty odd years ago when it was first introduced.

That said, there are several players in the international community, outside the offices of Philips NV, who are pursuing development of optical disc technology with some success. Although the majority of these technologies are nascent or “not ready for prime time” they do portend well for the future of optical discs. And that brings us to a recent announcement from the University of Tokyo.

Lead scientists of a Japanese research team have tested a coating, titanium oxide, (essentially its the same stuff used in sun block, cosmetics, paints, toothpaste… and makes your marshmallows white!) which costs 1/100 the amount of the coatings currently used on DVD and Blu-Ray recordable media. Meaning the raw materials cost for manufacturing recordable discs would be dramatically reduced.

Interestingly, in crystalline form it reacts to light, switching back and forth between metal and semi-conductor to facilitate the on/off bit properties necessary to store data. With laboratory particle sizes of 5 – 20 nanometers it gives new meaning to high density storage. At 5 nm that translates to a disc the same size as a DVD (12 cm) capable of holding 1000 times as much data as a Blu-Ray disc.

When considering this development as pertains to the future of optical disc storage, one may harken back to the immortalized words of one George McFly: “I’m your density. I mean… your destiny”.

 

Advantage: brand synergy.

Smart marketers know that “nothing succeeds like success”

Telvent USB Flash Drives & silk-screen printed DVD-R Media Set

Brand synergy: Telvent's USB Flash Drives & silk-screen printed DVD-R distribution media.

One of the outstanding perks we at ISODISC enjoy is the privilege of working with some of the best graphic designers and media savvy marketeers in the business. Each week sees dozens of electronic media projects pass through our facility showcasing creative energy that runs from ‘the stunning to the sublime’– most projects include custom printed sleeves coordinated with the artwork of the disc. Recent trends have heralded a surge in the number of projects that include USB Flash drives tied-in to silkscreened CDs/DVDs to maximize brand synergy across multiple distribution media platforms.

One such project is pictured above: produced by the creative minds at Telvent who have developed a cohesive package of marketing collateral to showcase their Smart Grid product. The synergy of these pieces is further enhanced at their website, which builds on the same look and feel, as well as color, images and energy. Smart marketers know that “nothing succeeds like success”; with a good design team and collateral that reinforces brand synergy, success is much easier to reach. As you plan new CD/DVD/USB Flash projects let ISODISC help build your brand synergy and optimize your ROI.

 

Now you see it… now you don’t!

Flagship’s DVD practically disappears into the pocket folder…

ISODISC silkscreen printed DVD for Flagship Adventures.

ISODISC/Flagship Adventures DVD - See inset of disc inserted in folder slot.

ISODISC was recently tapped to provide discs to Sir Speedy of (98 North Washington Street) Boston, MA for a special marketing packet that had been developed for Flagship Adventures, an adrenaline pumping RIB thrill purveyor. The project included printed leaflets and a DVD in a nautically themed pocket folder. Sir Speedy’s client was thrilled with the results and, judging solely from the spot-on color fidelity between the DVD and the folder and the tight packaging integration with the disc, its easy to see why. Flagship’s DVD practically disappears into the pocket folder – take a look! Project Manager Rafe Hershfield, expressed it succinctly saying, “The DVD’s look great, thank you! This is the total package.” Its a fine example of how finely tuned ISODISC’s Chromatix Color Process is for projects requiring accurate color. And, its worth pointing out, it was accomplished without a client provided print sample to match for DVD silkscreen-press setup and also serves as reference to the printing and finishing capability of Rafe and the crew at Sir Speedy, Boston. A job well done guys. Now, how about an adrenaline pumping thrill ride in one of those high-speed inflatables?

 

The Eminent Wing Ding Monday!

Go-to girl Patty Keith single-handedly wins for team ISODISC

A Wing Ding Monday Event

Dave Wingert of KGOR 99.9 FM presents a Wing Ding T-shirt to Patty Keith of ISODISC.

Overcoming intense competition, ISODISC was recently awarded the eminent “Wing Ding Monday” after being selected as a “coolest” place to work by Dave Wingert, DJ from KGOR radio in Omaha. Dave’s “top of the morning” chat show is a perennial favorite, celebrating a nationwide broadcast career spanning four decades, which now makes its “home” (again!) weekday mornings in Omaha. Go-to girl Patty Keith single-handedly lead the ISODISC team into the winning slot after presenting a compelling profile of the company and the “cool” characters she works with. Dave arrived with his cameraman Kevin and the Wing Ding prize, a sumptuous gourmet lunch courtesy of Gerda’s German Restaurant and Bakery! Special thanks to Patty, Dave, Kevin and Gerda’s for a memorable Wing Ding Monday at ISODISC! Dial-in to Dave weekday mornings 5:30AM-12:00PM at 99.9 FM.

 

Meet us at WPPI!

Aside from celebrating 30 years, attendees will be zeroing-in on Booth 1745 for industry-leading products and services

WPPI Expo March 8-10, 2010

Meet ISODISC at the WPPI Expo March 8-10, 2010

When the Wedding & Portrait Photographers International convene in Las Vegas this week there will be more than the excitement of the MGM Grand on their minds. Aside from celebrating their 30th Anniversary with a slate of events that include the pool party, golf tournament and awards banquet, attendees will be focused on the Keynote address, Business Institute and finding new opportunity partners who can help them leverage their talent and build their brand. Pursuing those interests, the savviest attendees will be zeroing-in on Booth 1745 where Image Tech and ISODISC will feature industry-leading products and services that have helped our WPPI partners grow their business and fulfill their career ambitions. Be sure to stop by and say “Hi” to Barb and Cj. We’ll see you there!

 

And the winner is…

The Best New Product with the Most Staying Power.

Best New Product with the Most Staying Power

ISODISC has been notified by ASI that our Slim Data Card USB Flash was awarded the “best of show” prize at the recent ASI 2010 Road Show event in Dallas, TX - see the previous post: Ultra Thin USB Flash Media Debuts. The award nomination, in the New Products Showcase, was for Best New Product with the Most Staying Power. And we couldn’t agree more; these attention getting drives are perfect for information you want close at hand. The Slim Data Card is just .1″ thin and nestles in your wallet with Credit Cards. Barb Kegel, Vice President, observed that “USB Flash drives dovetail perfectly with ISODISC’s silkscreen printed CD/DVD-Recordable media at storage capacities up to 4GB.”

 

Ultra Thin USB Flash media debuts

A USB Flash drive that fits neatly inside your wallet.

Slim Data USB Flash Drive

At the ASI 2010 Road Show in Dallas last week, ISODISC introduced a new dimension in USB Flash media in the form of a credit card size flash drive that fits neatly inside your wallet. The innovative Slim Data USB Flash drives are the industry’s thinnest most durable credit card size USB Flash media. Available in five irresistible translucent colors with capacities of 2GB, 4GB, 16GB and 32GB, they can be printed in one or more colors on front, back or both. ISODISC offers a range of USB Flash drives including popular Swivel and Stick styles, color printing and secure domestic data loading services.

 

ISODISC gets rave review from Andi Grant

I can very strongly recommend your company…

Andi Grant Photography Studio Branded Media

I want to thank you very much for your help in getting my order done and it being exactly what I wanted.  I can very strongly recommend your company to my fellow photog friends, and that’s not usually the case with printers.  The disks look great and I hope to put in an order for 500 more cd’s in the next couple of months. I was so excited to see the perfect quality that I had to take a picture.

Have a great weekend,
Andi
 

WOW!

The print on the CD far exceeded expectations of quality…

Fortney & Lind Classic Cello with Piano

Andrew,

We received the CD’s yesterday, just wanted to say thanks to all that patiently helped with our project, the finished product was beautifully done. The print on the CD itself far exceeded my expectations of quality. WOW!

Thanks, Sue

 

Artwork is wonderful, the quality even better.

They are PERFECT!!! I am so thrilled!

Dacia Photo Branded Media

Thank you so much!!! I just received the packages in the mail and they are PERFECT!!! I am so thrilled! The artwork is wonderful and the quality is even better than I expected. LOVE THEM!!! Thank you all so much!!! Have a wonderful and Merry CHRISTmas! Blessings, Kristen

 

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